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Report: NYC may ban sale of customer location data

Retailers in New York City may soon have strict limits placed on mobile marketing efforts.

According to the New York Times, a bill introduced in the New York City Council would prohibit providers of mobile phones and apps from selling or sharing location data collected from users while a device is within city limits without opt-in permission. Fines could range from $1,000 for a single violation to $10,000 per user per day for multiple violations. Customers would also have the right to sue companies that violated the law.

If passed into law, this bill would sharply limit retailers’ ability to engage in real-time mobile promotions, such as texting a personalized offer based on a customer walking past a store or browsing a certain shelf.

Read the full article here.
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