A new partnership is giving Amazon a foothold into the grocery segment in France.
Amazon will sell groceries sourced by Monoprix on its Prime Now app. The program is available to customers in Paris and its suburbs this year. The online retailer did not share when the program would launch.
Prime members can choose from “thousands of grocery items” sourced from Monoprix, including fresh products, exclusive items, as well as merchandise across store brands including Monoprix, Monoprix Gourmet, Monoprix Bio, and La Beauté Monoprix, according to Amazon.
Once Prime members place an order through the app, Monoprix will pick the order in store, and Amazon will deliver it.
“This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders,” said Frédéric Duval, country manager, Amazon France.
The partnership benefits the grocer, as well. “Monoprix further differentiates and increases its unique position as an urban omnichannel leader,” said Régis Schultz, the company's chairman. “Monoprix will benefit from the most comprehensive grocery delivery service in Paris.
During a conference call, Schultz added that a future expansion to other parts of France is a possibility, according to
Reuters.