Rebecca Minkoff offers online customers more flexible payments
A fashion apparel and accessories brand is now letting its online shoppers “buy now, and pay later.”
Rebecca Minkoff is integrating Afterpay, a digital platform that offers interest-free installment plans for online purchases. The technology enables shoppers to order and receive products immediately, then pay for them in four installments without entering into a traditional loan or pay any upfront fees or interest.
“We are eager to announce our partnership with Afterpay and the opportunity to offer our consumers an even more efficient way to shop our e-commerce and digital platforms,” said Uri Minkoff, CEO and co-founder, Rebecca Minkoff.
In addition to positioning the retailer to increase conversion rates and incremental sales by 20% to 30%, the platform will also help the company to attract a broader millennial audience — a group that tends to be “debt-averse,” according to Minkoff.
“Afterpay aligns with [Millennials’] purchasing patterns and online engagement,” he added. “Staying close to our customers has always been a priority, and investing in this enhanced online experience has been a critical brand investment.”
The service is already used across more than 14,000 Australian retailers and brands, including Sephora, Estee Lauder, Lululemon, Myer, The Daily Edited, and Stylerunner. Rebecca Minkoff’s adoption of AfterPay extends the company’s reach in the United States. Other North American retailers featuring the service include Urban Outfitters and Revolve Inc.
Rebecca Minkoff is integrating Afterpay, a digital platform that offers interest-free installment plans for online purchases. The technology enables shoppers to order and receive products immediately, then pay for them in four installments without entering into a traditional loan or pay any upfront fees or interest.
“We are eager to announce our partnership with Afterpay and the opportunity to offer our consumers an even more efficient way to shop our e-commerce and digital platforms,” said Uri Minkoff, CEO and co-founder, Rebecca Minkoff.
In addition to positioning the retailer to increase conversion rates and incremental sales by 20% to 30%, the platform will also help the company to attract a broader millennial audience — a group that tends to be “debt-averse,” according to Minkoff.
“Afterpay aligns with [Millennials’] purchasing patterns and online engagement,” he added. “Staying close to our customers has always been a priority, and investing in this enhanced online experience has been a critical brand investment.”
The service is already used across more than 14,000 Australian retailers and brands, including Sephora, Estee Lauder, Lululemon, Myer, The Daily Edited, and Stylerunner. Rebecca Minkoff’s adoption of AfterPay extends the company’s reach in the United States. Other North American retailers featuring the service include Urban Outfitters and Revolve Inc.