Radial: Cost is king for online shoppers
Consumers will choose cost over brand loyalty when shopping online.
More than 60% of respondents across all regions reported that purchasing products at the lowest price possible is most important to them when shopping online, according to a global consumer insights study by Radial. In related findings, 60% of U.S. consumers expect their goods to arrive at their doorstep at no cost. Only 23.5% expressed willingness to pay up to $10 and 6.3% were willing to pay between $10 and $25.
The "Outsmart eCommerce Giants to Win Online Shoppers in 2018: A Guide” report also noted that timeliness of deliveries remains important to customers. U.S. respondents are flexible, expecting to receive packages in two days or less (34.6%) or under a week (34.1%). Ancillary factors, including "one-click checkout," were reported as being of lesser importance, proving that cost reigns supreme for online shoppers.
The Radial study also found that the majority of consumers who shop online also hold a membership in an e-commerce marketplace such as Amazon or eBay. Across the regions, Amazon is the favorite marketplace. Australia is the only outlier, which is not surprising, considering Amazon launched in the region in December 2017. In Australia, eBay is the leading marketplace with 63.8% of online shoppers.
More than 60% of respondents across all regions reported that purchasing products at the lowest price possible is most important to them when shopping online, according to a global consumer insights study by Radial. In related findings, 60% of U.S. consumers expect their goods to arrive at their doorstep at no cost. Only 23.5% expressed willingness to pay up to $10 and 6.3% were willing to pay between $10 and $25.
The "Outsmart eCommerce Giants to Win Online Shoppers in 2018: A Guide” report also noted that timeliness of deliveries remains important to customers. U.S. respondents are flexible, expecting to receive packages in two days or less (34.6%) or under a week (34.1%). Ancillary factors, including "one-click checkout," were reported as being of lesser importance, proving that cost reigns supreme for online shoppers.
The Radial study also found that the majority of consumers who shop online also hold a membership in an e-commerce marketplace such as Amazon or eBay. Across the regions, Amazon is the favorite marketplace. Australia is the only outlier, which is not surprising, considering Amazon launched in the region in December 2017. In Australia, eBay is the leading marketplace with 63.8% of online shoppers.