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Prime members ready to buy Rx from Amazon

Amazon is primed to grab a healthy share of pharmaceuticals sales.

According to a study from Deutsche Bank, 85% of insured Prime members would be comfortable buying drugs straight from Amazon, posing a huge opportunity for the e-commerce giant, according to CNBC.

Growing interest from Prime members combined with Amazon’s acquisition of online pharmacy PillPack could position the online retailer to become a strong force in the healthcare segment.

"Amazon has a history of starting small, testing the market and fine-tuning the service, before launching a full-fledged commercial operation. As such, we believe it is a question of when and where — and not if — Amazon enters the healthcare space more forcefully,” Deutsche Bank analyst Lloyd Walmsley said in the report.

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