Prime Day kick-off glitch is revealed

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Prime Day kick-off glitch is revealed

By CSA Staff - 07/19/2018
A traffic surge that overwhelmed servers are to blame for the choppy start to Amazon’s Prime Day shopping event.

The online giant failed to secure enough servers to handle the traffic surge on Prime Day, an issue that caused the e-retailer to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC.

External experts who reviewed the documents told CNBC that Amazon also had to add servers manually to support the traffic demand. This indicates the servers’ auto-scaling feature may have failed to work properly leading up to the crash.

Behind the scenes, other Amazon teams, including Alexa, Prime Now, and Twitch, also reported problems. In addition, some warehouse associates said they weren’t able to scan products or pack orders for a period of time, according to the report.

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