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PGA Tour Superstore swings for more personalization

A golf equipment and apparel retailer has created a new e-commerce site that is focused on delivering a personalized shopping experience.

PGA Tour Superstore continues to grow offline and online. The re-tailer has tripled its store count over the past eight years and has an-nounced plans to grow its brick-and-mortar business by 50% over the next three years. Online, its comp sales increased by 42% in 2017. To offer faster, more personalized shopping experiences across all its physical and digital channels, the retailer has added the Salesforce Commerce Cloud.

The cloud-based platform is supported by artificial intelligence that can be optimize for online and mobile experiences. The company can also use the technology to create shopping journeys that seamlessly extend across all points of commerce.

The PGA Tour Superstore was also attracted to the platform’s ability to deliver a more engaging mobile experience. Specifically, the plat-form allows customers to discover products, get recommendations and trends based on their interests, and make purchase directly through their phone or tablet.

“PGA Tour Superstore is committed to providing the best experiential offering for our customers — in stores and online,” said Matt Corey, chief marketing officer, PGA Tour Superstore. “Salesforce allows us to innovate fast and meet customers where they are. We can develop content and deploy offers tailored specifically to each customer — whether they’re a life-long player or new to the game.”
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