Panera’s investment in digital ordering is paying off in a big way
Panera is on its way to more than doubling last year’s digital sales — and hitting a new milestone.
The fast-casual chain, which is known for its signature soups, sandwiches and salads, is slated to report digital sales surpassing $2 billion on an annualized basis. This is double the company’s electronic orders in 2017, according to CNBC.
Digital sales, which include online, mobile and kiosk orders, make up about 33% of the company's total sales. Excluding the pizza segment, which typically sees digital transactions as 50% of total sales, Panera has the highest rate in the industry, the fast casual chain said in the report.
In 2017, Panera’s CEO Blaine Hurst forecasted that digital sales would be one-third of all sales within the next five years. The company hit that mark this year, according to CNBC.
To read more, click here.
The fast-casual chain, which is known for its signature soups, sandwiches and salads, is slated to report digital sales surpassing $2 billion on an annualized basis. This is double the company’s electronic orders in 2017, according to CNBC.
Digital sales, which include online, mobile and kiosk orders, make up about 33% of the company's total sales. Excluding the pizza segment, which typically sees digital transactions as 50% of total sales, Panera has the highest rate in the industry, the fast casual chain said in the report.
In 2017, Panera’s CEO Blaine Hurst forecasted that digital sales would be one-third of all sales within the next five years. The company hit that mark this year, according to CNBC.
To read more, click here.