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Online furniture e-retailer adds interior designers to its offering

Wayfair now offers a platform that connects designers with online customers — for a small fee.

The furniture e-retailer launched its e-design platform, Design Services, a program that connects interior designers with Wayfair customers in real-time. The platform gives customers a convenient and affordable way to work with interior designers as they shop for their homes.

The service offers two options that enable customers to collaborate with designers one-on-one. The “Lite Package” features unlimited online messaging, up to 30 minutes of phone time with a designer, and help selecting product. The “Design Service” offers all of the Lite Package amenities, as well as extra phone time with the designer, a custom floor plan, and 2-D room design rendering. Both services entitle customers to work closely with designers throughout the project to review concepts, room designs and shopping lists.

The Lite Package is $79, and Design Services runs $149, according to Wayfair.

“With Design Services, Wayfair is helping to connect the dots for customers who are designing an entirely new space or simply redecorating,” said Blair Kenary, head of Design Services, Wayfair. “This new service takes the guesswork out of shopping for the home by allowing anyone to work with a talented professional, at a price they can afford, to make their personal design vision a reality.”

The service comes on the heels of Wayfair’s new mixed reality (MR) commerce experience. On Aug. 8, the company announced it will offer a new visual platform that integrates physical and digital objects in real-time. Wayfair is partnering with virtual reality start-up Magic Leap on the project.
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