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Office Depot gets ready for new school year – across channels

It’s still early July, but Office Depot is already providing back-to-school offerings such as online shopping lists.

As part of its “Back to School Proud” promotion, Office Depot is relaunching School List with a Click, a database of over 1.7 million teachers’ school supply lists from over 70,000 schools across the country. The office supply retailer is also providing brick-and-mortar shoppers with dedicated back-to-school advisors at approximately 1,350 Office Depot and OfficeMax retail locations.

Other features of the ongoing Back to School Proud campaign include weekly doorbusters and up to 80% off its best-selling school supplies. Starting July 28 through August 10, select school backpacks will be on sale for $10 each.

Office Depot is also offering the exclusive TUL limited edition back-to-school collection, including products such as discbound planners customized for both students and teachers; and porous point fine liner pens, permanent markers, and chisel-tip highlighters with liquid-feed technology.

In addition to promoting shopping on its e-commerce site, Office Depot is partnering with TV star Mario Lopez, to demonstrate how back-to-school shopping is the best time to build your kids’ self-esteem and teach them how to be themselves. The company is also partnering with Disney Music Group artists DCappella and 12-year-old singer, actor and dancer J.D. McCrary to release a new back-to-school song, “Ready for This.”

“We continue to offer the best selection of back-to-school supplies and superior service both in stores and online for students, parents and teachers,” said John Gannfors, chief merchandising and supply chain officer for Office Depot Inc. “We’re helping students go back-to-school proud by providing everything on their list, from those hard to find calculators and accessories to the most fashionable backpacks and everyday supplies.”
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