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No more ‘evenings’ at Starbucks


Starbucks Corp. is no longer selling alcohol.

The chain will stop selling beer and wine as it brings to an end to its "Evenings" program. The program, currently in operation in 439 company-owned stores in the United States, will end Jan. 10, although it may continue overseas. Also, Starbucks plans to integrate beer and wine into its new higher-end Roastery format.

Starbucks had viewed the evenings program, which was first tested in 2010 and eventually expanded, as a way to grow sales beyond the morning rush. In addition to wine and beer, the offerings also included offered small plates of food.
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