The newest form of personal verification could be…
Consumers are ready to embrace voice recognition technology in personal authentication scenarios.
Not only does the vast majority (81%) of consumers believe there are benefits to using voice recognition as a form of personal verification, nearly half of Americans (48%) said they would be likely to use it in that context, according to a study from voice security and authentication provider Pindrop.
According to data, consumers may be interested in voice recognition due to their dissatisfaction with current verification methods used to protect their personal information. When accessing their accounts — including those they have with retailers — by phone, 28% of consumers find it burdensome to answer numerous identity verification questions. Nearly one in five (18%) get frustrated when they forget the answers to their security questions, and are locked out of their accounts.
The technology has not won over all consumers, however. For example, 61% fear the technology may not work well because of background noise, and 48% are afraid of voice spoofing, meaning their voice can be cloned and used against them. Meanwhile, 39% just don’t feel it is secure.
Forty three percent think the technology has difficulty recognizing accents, and 36%: believe they need to speak loudly and clearly for verification to be effective, according to data.
“We are ushering in a new era of passive voice authentication that will create opportunities for brands to interact with their customers,” said Scott Rose, senior VP of product, Pindrop. “As consumers go beyond their phones and increase interactions with voice activated devices, it is crucial not to confuse personalization with security and identification.”
Not only does the vast majority (81%) of consumers believe there are benefits to using voice recognition as a form of personal verification, nearly half of Americans (48%) said they would be likely to use it in that context, according to a study from voice security and authentication provider Pindrop.
According to data, consumers may be interested in voice recognition due to their dissatisfaction with current verification methods used to protect their personal information. When accessing their accounts — including those they have with retailers — by phone, 28% of consumers find it burdensome to answer numerous identity verification questions. Nearly one in five (18%) get frustrated when they forget the answers to their security questions, and are locked out of their accounts.
The technology has not won over all consumers, however. For example, 61% fear the technology may not work well because of background noise, and 48% are afraid of voice spoofing, meaning their voice can be cloned and used against them. Meanwhile, 39% just don’t feel it is secure.
Forty three percent think the technology has difficulty recognizing accents, and 36%: believe they need to speak loudly and clearly for verification to be effective, according to data.
“We are ushering in a new era of passive voice authentication that will create opportunities for brands to interact with their customers,” said Scott Rose, senior VP of product, Pindrop. “As consumers go beyond their phones and increase interactions with voice activated devices, it is crucial not to confuse personalization with security and identification.”