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Meet Amazon’s latest challenger

A new e-commerce platform called Waybuy is attempting to grab some of Amazon’s hefty marketshare.

Waybuy offers what it calls a “constantly expanding” product assortment across categories including groceries, beverages, household essentials, beauty & personal care, and baby & kids. The Houston-based retailer offers free shipping on all orders of $25 or more in Texas and $39 or more in other states. No membership fee is required.

In addition, Waybuy offers free same-day delivery in Houston and surrounding suburbs and free next-day delivery in Texas, with the same $25 minimum purchase. Deliveries outside of Texas take one to three days.

While Waybuy does not directly mention Amazon in its promotional materials, the e-tailer leaves little doubt over who it is targeting. “We started Waybuy from the issues we had as a married couple with finding retail goods at fair prices but without having to pay hundreds of dollars in membership fees to have access to things our family needs from day to day,” states an official quote from founders Ann and Erik Tran.

Waybuy is launching about a month after Verishop, a millennial-targeted e-commerce platform whose standard offerings include free two-day shipping, free returns, and 24/7 online customer service. Unlike Waybuy, Verishop is specifically pursuing younger consumers with curated influencer assortments and a focus on socially responsible products.
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