Macy’s adds Amazon-like lockers

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Macy’s adds Amazon-like lockers

03/29/2018
Macy’s is putting a new spin on its buy-online-pickup-in store program, and using a service often related to Amazon.

The department store retailer is testing Amazon-style lockers at a store in New Jersey. The bank of lockers sits next to the “At Your Service" customer service desk in the store, according to a tweet from Phil Wahba, senior writer for Fortune Magazine.

This is not Macy’s first installment of lockers. The units were first spotted at the company’s State Street store in Chicago in November. Positioned at the “At Your Service” desk, the store features a row of red and white lockers, according to Crain’s Chicago Business. The company has quietly added the lockers to a few locations, according to a Macy’s spokesperson.

Customers use the QR code on their emailed receipt to open their dedicated locker and retrieve their purchase, the report said.

To encourage the use of its BOPIS service, Macy's is offering customers who buy online and pick up their purchases in the store up to 20% off customers' next purchase, according to Business Insider.

Despite Macy’s efforts, Amazon continues to step up its own locker strategy. The company is adding the storage units to more Whole Foods Markets locations — efforts that are boosting visits among shoppers.

Taking the strategy one step further, the online giant is also adding units in apartment complexes to hold deliveries from all carriers. Called “The Hub by Amazon,” the modular system features compartments where packages can be stored for pickup. To retrieve a package, customers enter the pickup code into the system. Upon authorizing the code, a corresponding door will open, revealing the stored items.

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