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Lumber Liquidators raises omnichannel ceiling with floor visualizer

A new digital tool blends physical and online shopping for Lumber Liquidators customers.

Lumber Liquidators is introducing a floor visualizer on its e-commerce site. This new digital tool is designed to help customers picture flooring styles and trends in their home. By uploading a photo of any room, customers can use the floor visualizer to digitally preview Lumber Liquidators' collection flooring solutions.

"Lumber Liquidators' floor visualizer is our latest design resource that helps inspire customers in search of a beautiful floor that matches their personal style," said Charles Tyson, chief customer experience officer of Lumber Liquidators. "Customers can use this digital tool to overcome visualization hurdles by picturing how Lumber Liquidators flooring styles can transform any room."

Lumber Liquidators' complete assortment of more than 400 varieties of flooring styles will soon all be available to view through the new floor visualizer. The debut of this digital design resource follows the recent opening of Lumber Liquidators' first expanded-format store location in Altamonte Springs, Florida, which features an in-store design center.

Since most consumers want an idea of how home furnishing and décor products will look in their own surroundings, an increasing number of retailers in this space are launching digital visualization tools. In January, Amazon launched an online feature called Amazon Showroom, which enables shoppers to place realistic 3D images of home furnishings into a virtual living room, giving customers a better sense of how they would look.

Last year, Walmart debuted its 3D virtual shopping tour in June, a service that enables customers to virtually browse a curated apartment. Meanwhile, online furniture retailer Wayfair offers Wayfair Spaces, an interior design and room planning app that enables consumers to visualize items from professionally designed rooms in their homes at scale through mixed reality.

Lumber Liquidators operates 415 stores across the U.S. and Canada.
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