Lingerie brand offers a new kind of personal stylist
Cosabella is stepping up its personalization efforts — and they are paying off.
Through its partnership with Snap+Style Business, the lingerie brand launched a SaaS-based customer-facing personalization and discovery platform. Called “StyleWidget,” customers can submit a personalized styling request directly on Cosabella’s desktop or mobile site. In return, they receive real-time, personal recommendations from store associates.
“Snap+Style Business is allowing us to convert our in-store associates into in-home stylists, communicating directly with our consumers through our e-commerce site,” said Guido Campello, CEO of Cosabella.
Here’s how it works: As customers submit a styling request online or via mobile, Cosabella’s in-house stylists respond via email with a curated selection of merchandise designed exclusively for the customer. The personalized assortment encourages the customer to continue engaging with the brand, as well as make a purchase.
“In the past six months, when a customer submitted a request using Snap+Style Business on our site, 30% of the time it converted to a sale, with a larger average order value [AOV] than those who didn't,” said Campello. “It is truly a game changer for us.
The solution is also capable of driving units per transaction (UPT) and lifetime customer value, according to Snap+Style Business.
“The retail landscape in fashion continues to evolve into a digital-first shopping experience, even at the luxury level,” said Campello. “Customer service is more important than ever, with stylists now entering your home to dress and educate you.”
Through its partnership with Snap+Style Business, the lingerie brand launched a SaaS-based customer-facing personalization and discovery platform. Called “StyleWidget,” customers can submit a personalized styling request directly on Cosabella’s desktop or mobile site. In return, they receive real-time, personal recommendations from store associates.
“Snap+Style Business is allowing us to convert our in-store associates into in-home stylists, communicating directly with our consumers through our e-commerce site,” said Guido Campello, CEO of Cosabella.
Here’s how it works: As customers submit a styling request online or via mobile, Cosabella’s in-house stylists respond via email with a curated selection of merchandise designed exclusively for the customer. The personalized assortment encourages the customer to continue engaging with the brand, as well as make a purchase.
“In the past six months, when a customer submitted a request using Snap+Style Business on our site, 30% of the time it converted to a sale, with a larger average order value [AOV] than those who didn't,” said Campello. “It is truly a game changer for us.
The solution is also capable of driving units per transaction (UPT) and lifetime customer value, according to Snap+Style Business.
“The retail landscape in fashion continues to evolve into a digital-first shopping experience, even at the luxury level,” said Campello. “Customer service is more important than ever, with stylists now entering your home to dress and educate you.”
