The growing importance of digital to supermarket operators is evident in a new move from The Kroger Co.
The supermarket giant announced that it has established a separate headquarters for its digital team in downtown Cincinnati. It will house approximately 600 existing Kroger digital associates at first, who are being relocated from another facility. The retailer said it expects to grow its digital team to more than 1,000 over the next three years.
“As part of Restock Kroger, our plan to redefine the grocery customer experience, we are investing in innovative digital and technology infrastructure,” said Yael Cosset, Kroger’s chief digital officer. “Our new Digital HQ is an important step on our journey to create a truly seamless shopping environment.”
Kroger recently announced
an exclusive partnership with British online grocer market Ocado and acquired online meal-kit company Home Chef, with both moves intended to evolve and grow its digital business. Last week, the chain reported its first quarter digital sales grew by 66%.
“We decided to locate Kroger’s Digital HQ here because we love Cincinnati,” said Rodney McMullen, Kroger’s chairman and CEO. “We believe growing our digital team here will support Cincinnati becoming a destination for digital and tech talent.”