Is Surveillance the New Price of Service?
Our clicks have been tracked online for decades, but now it’s our bodies that are being tracked.Join author and retail futurist Doug Stephens in an upcoming webinar as he explores the growing conflict between the consumer’s desire for personalization and relevance, and the need for retailers to use what many see as intrusive technologies to deliver on those expectations.
Discover how brands are employing technologies like facial recognition, tracking technologies and big data to understand who the consumer is, their physical movement and what they’re searching for.
Most importantly, learn how savvy retailers are addressing the privacy concerns of consumers while successfully collecting actionable data.