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Is Microsoft developing the next Amazon Go?

Microsoft could be working on a strategy to take on Amazon’s cashierless convenience stores.

The software giant is working on technology that would eliminate cashiers and checkout lines from stores, an effort that could challenge Amazon’s evolving Amazon Go concept, according to Reuters.

Sources told Reuters that Microsoft is developing systems that track what shoppers add to their carts. In addition, the software company has shown samples of the technology to retailers around the globe, and has discussed a potential collaboration with Walmart.

The effort would take a direct stab at Amazon Go, which allows shoppers to launch an app on their mobile device as they enter, and take the products they want off of store shelves. Amazon’s “walk out” technology automatically detects when products are taken off (or returned) to the shelves, keeps track of them in a virtual cart, and electronically bills the customer’s stored payment card.

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