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Hudson’s Bay launches omnichannel app

Venerable department store retailer Hudson’s Bay is providing a very modern mobile shopping solution.

Brampton, Canada-based Hudson's Bay is launching a new bilingual iOS app that features functionality for customers shopping online or in store. Key features include a curated homepage featuring the latest brands and new arrivals, the ability to scan product barcodes to search for additional styles and sizes and detailed descriptions, free, fast delivery of in-store purchases, tracking of order shipments, and the ability to save favorite items.

"At Hudson's Bay, the customer is at the heart of everything we do and their input drove many of the developments of our new app," said Adam Powell, VP -commerce, Hudson's Bay. "With mobile now exceeding desktop shoppers on, the new app is fast, effective, and adds value, ultimately evolving our digital experience. In developing, we honed in on what would help make the Hudson's Bay shopping experience easier and more engaging, from start to finish, both online and in stores."

New features and updates will be made to the app over the next several months. The app can be downloaded from the App Store for iOS devices.

Hudson Bay's new app appears to be well-timed. According to a recent survey from Boston Retail Partners, 41% of respondents plan to increase their shopping frequency on their phone or tablet within two years, while 51% consider product information a key mobile app/website feature.

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