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Home improvement giant adding iconic brand

10/24/2017
Lowe's Cos. is adding a new brand to its tool box.

Craftsman, the tool brand that for generations has been associated with Sears, will hit the shelves of Lowe’s in the second half of 2018. A broad assortment of Craftsman products will be available, both in Lowe's stores and online.

Sears sold its Craftsman brand to Stanley Black and Decker in a deal that closed in March. At the time, Stanley was clear that it intended to expand the brand to new outlets.

Previously, Craftsman had been sold at Sears and Kmart stores, Orchard Supply Hardware stores (through its previous ownership connection to Sears) and through Ace Hardware stores, through an exclusive deal for the convenience hardware industry.
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