HGTV’s “Property Brothers” throw their hats into the e-retailing ring
Two of the most popular stars on cable television now have their own online marketplace.
The Scott brothers, the stars of HGTV’s “Property Brothers,” have launched an e-commerce site that features merchandise that customers can use to “renovate and rejuvenate” their space. The site, called Casaza, features curated collections from a variety of companies.
Casaza is led by a team of executives from companies including Amazon, HomeAway from Expedia, Farfetch, Microsoft, Net a Porter, TripAdvisor, and Gilt Groupe. Unlike other pure play marketplaces where goods are simply bought or sold, Casaza's curated experience is designed to engage visitors with quality content. Supplier partners can use the site to complement or expand their existing e-commerce presence, as well as to increase their reach, according to the company’s website.
To further make the opportunity worth their while, supplier partners only pay when an item is ordered on the site, the site revealed.
The new marketplace comes on the heels of the Scott brothers’ new deal with Kohl’s to launch a home lifestyle collection. The line, called Scott Living, will be available at Kohl’s for fall 2019, both in stores and online. The collection will feature modern home basics, including furniture, décor, bedding and bath, and more.
The Scott brothers, the stars of HGTV’s “Property Brothers,” have launched an e-commerce site that features merchandise that customers can use to “renovate and rejuvenate” their space. The site, called Casaza, features curated collections from a variety of companies.
Casaza is led by a team of executives from companies including Amazon, HomeAway from Expedia, Farfetch, Microsoft, Net a Porter, TripAdvisor, and Gilt Groupe. Unlike other pure play marketplaces where goods are simply bought or sold, Casaza's curated experience is designed to engage visitors with quality content. Supplier partners can use the site to complement or expand their existing e-commerce presence, as well as to increase their reach, according to the company’s website.
To further make the opportunity worth their while, supplier partners only pay when an item is ordered on the site, the site revealed.
The new marketplace comes on the heels of the Scott brothers’ new deal with Kohl’s to launch a home lifestyle collection. The line, called Scott Living, will be available at Kohl’s for fall 2019, both in stores and online. The collection will feature modern home basics, including furniture, décor, bedding and bath, and more.