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Goodyear revs up for new shopping concept

The Goodyear Tire & Rubber Company is giving customers a new way to buy and install tires — one that eliminates long wait times in service center waiting rooms.

On Monday, the company began testing Roll by Goodyear, a program that enables customers to shop for tires online or in-person at a showroom. Then they book an appointment to have their tires installed at a showroom, or wherever their car is parked. The program is being piloted across four new Roll by Goodyear showrooms in Washington, D.C.

Here’s how the service works: Guests sign into or visit one of the company’s new Roll showrooms. After purchasing their tires, customers have options for installation. They can drop off their keys at a showroom and shop at nearby amenities, or a valet service can pick up and drop off the vehicle from a location of their choice. Customers can also schedule an appointment to have the installation completed at their home.

Customers receive real-time email or text status updates throughout the process, creating a more personalized experience.

Goodyear conducted “significant pre-market testing” for Roll, and the results were “extremely favorable” across all demographics, particularly with millennials.

“Roll by Goodyear makes buying tires easier,” said Fred Thomas, VP and general manager of Goodyear Retail. “Guests can choose when, where and how to install their tires and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people time back in their day to do the things they really want to do.”

Roll also takes a swing at a tire installation program being offered by Amazon and Sears. Called Ship-to-Store, the service enables customers to receive full-service tire installation and balancing at Sears Auto Centers for any brand of tires purchased on Amazon. The program is available in all stores nationwide, including those located in Alaska and Hawaii.
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