Food Lion kicks groceries to the curbside – for pickup

6/21/2019
Food Lion is the latest supermarket retailer to let customers buy groceries without leaving their car.

The Ahold Delhaize banner, which operates more than 1,000 stores in 10 Southeastern and Mid-Atlantic states, is launching its “Food Lion To-Go" grocery pick up service at multiple area locations beginning June 24, 2019. Customers can visit the Food Lion website and select the closest participating store based on their ZIP code.

Next, they may add items to a virtual cart. Once they are done filling their cart, customers can check out and pick a day and hour window they want to pick the groceries up in and proceed to checkout. A trained Food Lion associate will then accept the order and prepare it at the store for the customer's designated pick-up timeframe, which can be in as little as one hour.

Upon arrival, To-Go shoppers may park in the designated parking area, where a dedicated Food Lion associate will deliver their order directly to their car. Food Lion To-Go is available seven days per week, from 10 a.m. until 8 p.m. Prices are the same as in the store. There will be an unspecified fee per order, but first pickup is free.

“We are so excited to bring this convenient service to more stores in the Food Lion footprint and enable customers to spend more time on what matters most to them,” said Deborah Sabo, senior VP of marketing at Food Lion. “With the Food Lion To-Go service, our associates become personal shoppers and are able to hand pick the freshest produce and best cuts of meat, just as they would for their own family. We look forward to continuing to nourish our neighbors with this new convenient service."

Curbside click-and-collect is becoming an increasingly common omnichannel delivery option, especially in the grocery vertical. Stop & Shop, Target, Whole Foods, Wegmans, and Albertsons have all expanded and/or upgraded their same-day curbside grocery pickup options this year.
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