Fast-growing outdoor brand launches new digital store in the cloud

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Fast-growing outdoor brand launches new digital store in the cloud

By Marianne Wilson - 01/19/2018
Yeti has launched a new unified shopping experience.

The Austin, Texas-based brand, best known for its premium coolers, has unified commerce with sales, service and marketing on Salesforce, in partnership with OSF Commerce, to drive more personalized, omnichannel customer journeys. Central to Yeti’s success has been its ability to consistently deliver highly personalized customer experiences — even as it has expanded to millions of consumers and thousands of retailers.

As the company has experienced rapid growth, it has been able to manage its B2C and B2B customer relationships at scale using Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud. Now, Yeti is managing the entire customer lifecycle on Salesforce. The company engaged OSF Commerce to implement OSF UnifyCOMMERCE, connecting Commerce Cloud and Service Cloud to provide customers with exceptional customer service and seamless digital shopping experiences, on any device.

Through Commerce Cloud and Salesforce Einstein artificial intelligence, Yeti shoppers will now receive unique content, campaigns, offers and recommendations based on information such as past purchases, geographic regions and even their favorite outdoor adventures. Additionally, customers can now design their own custom orders, mix and match drinkware and more — all without having to leave Yeti’s site.

“Yeti’s core values include being authentic, innovating with our brands and products, being responsive and going the extra mile,” said Matt Reintjes, CEO, Yeti. “Salesforce enables us to deliver on those values and grow our business knowing that we’re always ready for the next adventure. We’re thrilled to launch our new digital store on Commerce Cloud and continue reinventing how we engage with our customers.”

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