Skip to main content

Fashion retailer steps up mobile payments for Chinese customers

Guess is making it easier for its Chinese shoppers to pay for in-store purchases using their mobile devices.

By partnering with Alipay, the digital payment platform operated by Alibaba affiliate Ant Financial Services Group, Chinese customers will be able to use the payment app when making purchases at more than 50 Guess stores. The app will be accepted across a variety of Guess banners, including Guess, Guess Accessories, Guess Factory, Marciano and GbG.

Using the app’s geolocation-based “Discover” function and push notifications, Chinese customers can locate nearby stores, receive promotional information and make purchasing decisions. The service also enables local stores to better target and connect with Chinese consumers before, during and after their visits to the United States, boosting the brand among the rapidly expanding group of Chinese overseas visitors, according to Guess.

“As a global brand with over 1,000 stores in approximately 100 countries, it is important that we are constantly innovating the customer shopping experience on an international level,” said Edward Park, senior VP of North America, Guess. “We are excited to bring Alipay’s technology to Guess stores because we recognize the importance that native apps play in the customer journey. As we continue to explore sophisticated technological enterprises, we look at it through the lens of our customers.”
This ad will auto-close in 10 seconds