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Electronics e-retailer positions new automotive product category as shopping destination

Newegg is bolstering its business offering with a new product category — one that is on pace to grow 30% this year.

The electronics e-retailer introduced its new automotive product category on its business-to-business website, — a marketplace available in more than 50 countries. While Newegg has sold automotive products for many years, this marks the first time this merchandise is grouped under a single category.

The e-retailer describes its newest category as an “automotive marketplace” where B2B customers can find and purchase products critical to their automotive businesses. The category offers more than one million stockkeeping units (SKUs) across a wide range of automotive products focused on vehicle maintenance, tools & equipment, electric vehicle supply equipment, as well as industrial & agricultural products.

Improved site navigation and category presentation helps customers to find the products they need. Customers also have the option of purchasing products individually, or in bulk at a discount.

The company also plans to continue growing the category as new vendors sign on to the platform.

“Automotive and technology customers are becoming more similar each day as tech continues to push today’s automotive market,” said Danny Lee, Newegg’s CEO. “We find there’s a growing contingent of our B2B customers who source products for their businesses. We’re here to serve those customers with our new automotive product category.”

Automotive products sold via NeweggBusiness increased at a rate of 30% year-over-year – a growth rate expected to increase in the coming year through the new category destination, Newegg said.
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