Footwear retailer DSW has chosen a seasoned IT professional to head up tech and digital operations.
DSW Inc. said that Drew Domecq joined the company as senior VP and CEO, effective April 2. He will be responsible for the continued evolution of DSW's digital platforms to create engaging customer experiences online and in-store, while supporting key growth initiatives such as the launch of the retailer’s new loyalty program and acquisition of Canada's Town Shoes Ltd.
Domecq joins DSW from Bob Evans Restaurants where he served as CIO and most recently implemented a completely new standalone business systems architecture and cloud-based infrastructure. Prior to that, he was VP of technology solutions for The Wendy’s Company, responsible for all restaurant technology and enterprise application development.
Domecq has also held leadership positions in the IT teams at Safelite and Qwest Communications and has experience as a consultant and entrepreneur.