DoorDash to fulfill orders for small grocers

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DoorDash to fulfill orders for small grocers

By Dan Berthiaume - 08/29/2019
DoorDash will serve as the preferred grocery delivery partner for Mercato.

Mercato, an online e-commerce platform for independently-owned grocery and specialty food stores, will now use DoorDash for the majority of its grocery delivery orders. The new partnership will provide consumers with same-day delivery on products including meat, fish, produce, bakery items, prepared foods, and pantry staples from local specialty markets and independent grocers.

Meanwhile, small grocery and food retailers using the Mercato platform can now cost-effectively provide the same type of on-demand digital delivery offered by their larger competitors. Customers can receive $0 delivery fees on all Mercato orders delivered within 10 miles through September 30, 2019 with a promo code.

“Our partnership with Mercato deepens our focus and commitment to better serving local communities, and also our customers and merchant partners beyond restaurant delivery,” said Casey North, DoorDash’s VP of drive. “We’re excited to pair our best-in-class fulfillment operations and commitment to quality with Mercato’s extensive network of independent grocers to bring a new, convenient way for their customers to enjoy their favorite grocery items.”

“DoorDash and Mercato are highly aligned in our desire to help local businesses succeed,” said Mercato founder and CEO Bobby Brannigan. “In the next few months we will have even more news regarding our delivery programs including our first delivery subscription offering. We expect these developments will dramatically increase access to affordable grocery deliveries providing huge value to consumers and the hundreds of amazing small businesses on the Mercato platform.”

To date, Mercato has onboarded about 750 independent grocers in 22 states across the U.S., and plans to grow for the remainder of 2019.