Daily Harvest vets bring the party–in a box
Online specialty retailer Coterie is bringing the direct-to-consumer e-commerce model to the party space.
Established by Daily Harvest founding team members Linden Ellis and Sara Raffa and launched Feb. 20, Coterie offers exclusively designed party supplies and decor. Products are available in nine curated sets themed by occasion, including tips and recipes. Themes include bridal bash, baby shower, rainbow birthday, white and gold, Italian-inspired blues, garden party and pastel ombré.
Customers choose the occasion and the number of party guests, and Coterie sends the appropriate set. Items can include party goods such as tableware, balloons, cheese toppers and glitter candles.
"Having spent many years in e-commerce at Daily Harvest and Birchbox, I was shocked that no one had successfully applied the direct-to-consumer model to the party supplies space," said Ellis.
Sets start at $49 for 10 guests. Coterie offers the option to upgrade to Luxe sets, which start at $86 and offer more goods. All products are available à la carte for customized shopping. Shipping times start from one to two days, depending on location.
"The party supply industry is $10 billion in the U.S. alone,” said Raffa. “That's $10 billion spent on mass product with no seamless, curated or online experience. We're out to transform that experience from pain to joy for aspiring hosts," says Sara Raffa.
Established by Daily Harvest founding team members Linden Ellis and Sara Raffa and launched Feb. 20, Coterie offers exclusively designed party supplies and decor. Products are available in nine curated sets themed by occasion, including tips and recipes. Themes include bridal bash, baby shower, rainbow birthday, white and gold, Italian-inspired blues, garden party and pastel ombré.
Customers choose the occasion and the number of party guests, and Coterie sends the appropriate set. Items can include party goods such as tableware, balloons, cheese toppers and glitter candles.
"Having spent many years in e-commerce at Daily Harvest and Birchbox, I was shocked that no one had successfully applied the direct-to-consumer model to the party supplies space," said Ellis.
Sets start at $49 for 10 guests. Coterie offers the option to upgrade to Luxe sets, which start at $86 and offer more goods. All products are available à la carte for customized shopping. Shipping times start from one to two days, depending on location.
"The party supply industry is $10 billion in the U.S. alone,” said Raffa. “That's $10 billion spent on mass product with no seamless, curated or online experience. We're out to transform that experience from pain to joy for aspiring hosts," says Sara Raffa.