The cloud helps an athletic specialty footwear retailer score stronger customer engagement
Warehouse Shoe Supply (WSS) is taking steps to ensure it keeps customer-centricity front and center — even as it expands its breadth.
The athletic specialty footwear retailer stays true to the roots of every neighborhood it operates in. Combined with a customer-centric strategy, WSS is able to understand who different customers are, what they want and why they buy — giving the company the opportunity to engage customers differently. However, this task is getting more difficult as WSS expands into new markets.
By deploying a cloud-based platform from Aptos, the 76-store omnichannel retailer can maintain authentic customer engagements through all stores, even as it expands its store footprint. The end-to-end suite, which took less than a year to complete, supports point-of-sale, order management, customer relationship management, merchandising, sales audit and digital commerce.
In addition to maintaining an efficient implementation timeframe, the cloud-based platform increased the company’s speed-to-market, further accelerating WSS’ store expansion, according to the WSS.
“Our customer-centric approach to retail, and now omnichannel, allows our customers to interact with the WSS brand seamlessly, whether in store or online,” said Rick Mina, WSS president.
The athletic specialty footwear retailer stays true to the roots of every neighborhood it operates in. Combined with a customer-centric strategy, WSS is able to understand who different customers are, what they want and why they buy — giving the company the opportunity to engage customers differently. However, this task is getting more difficult as WSS expands into new markets.
By deploying a cloud-based platform from Aptos, the 76-store omnichannel retailer can maintain authentic customer engagements through all stores, even as it expands its store footprint. The end-to-end suite, which took less than a year to complete, supports point-of-sale, order management, customer relationship management, merchandising, sales audit and digital commerce.
In addition to maintaining an efficient implementation timeframe, the cloud-based platform increased the company’s speed-to-market, further accelerating WSS’ store expansion, according to the WSS.
“Our customer-centric approach to retail, and now omnichannel, allows our customers to interact with the WSS brand seamlessly, whether in store or online,” said Rick Mina, WSS president.
