C-store giant accepts more mobile payments across the U.S.
7-Eleven is making shopping trips even faster for its customers.
The convenience store giant now accepts Apple Pay and Google Pay at most stores across the United States. The payment options, which can be conducted through their smartphone or smartwatch, augment the company's existing mobile payment options portfolio, which already includes Samsung Pay.
"Frictionless experiences are the future, and digital payments are key to such experiences. Consumers prefer shopping at retailers that offer digital payment capabilities," said Gurmeet Singh CDO and CIO of 7-Eleven. "The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven.”
The mobile payments coincide with 7-Eleven’s ongoing digital enhancements. For example, in August, the convenience store retailer launched its mobile delivery app, 7Now, in New York City. The service is available to customers in Manhattan, Brooklyn, and Queens. Delivery times vary based on location. 7-Eleven began testing the ordering app at select Dallas stores in December. Participating stores enabled customers to place orders for delivery or pick them up in-store.
7-Eleven plans to expand the service to Washington, D.C., followed by a national expansion.
The retailer also continues to expand its 7Rewards app-based customer loyalty program, and in November the company integrated its 7-Eleven Bot on Messenger, which allows users to engage with the brand from within Facebook.
The convenience store giant now accepts Apple Pay and Google Pay at most stores across the United States. The payment options, which can be conducted through their smartphone or smartwatch, augment the company's existing mobile payment options portfolio, which already includes Samsung Pay.
"Frictionless experiences are the future, and digital payments are key to such experiences. Consumers prefer shopping at retailers that offer digital payment capabilities," said Gurmeet Singh CDO and CIO of 7-Eleven. "The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven.”
The mobile payments coincide with 7-Eleven’s ongoing digital enhancements. For example, in August, the convenience store retailer launched its mobile delivery app, 7Now, in New York City. The service is available to customers in Manhattan, Brooklyn, and Queens. Delivery times vary based on location. 7-Eleven began testing the ordering app at select Dallas stores in December. Participating stores enabled customers to place orders for delivery or pick them up in-store.
7-Eleven plans to expand the service to Washington, D.C., followed by a national expansion.
The retailer also continues to expand its 7Rewards app-based customer loyalty program, and in November the company integrated its 7-Eleven Bot on Messenger, which allows users to engage with the brand from within Facebook.