Boxed wants customers to get ‘boxed up’ with perks

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Boxed wants customers to get ‘boxed up’ with perks

By Marianne Wilson - 04/10/2018
Boxed, the warehouse club-styled online retailer that sells groceries, household products and other items by bulk, is expanding its model with a nod to Amazon Prime.

Boxed has launched a paid membership service, called Boxed Up, that offers free priority shipping on orders over $20, price-matching and other benefits to subscribers. The service, which costs $49 a year (with a free 30-day trial), also gives subscribers 2% cash rewards, VIP customer service and exclusive access to special promotions and gifts.

“Boxed Up is more like Amazon Prime than a Costco membership,” Boxed founder and CEO Chieh Huang told The New York Post. He said that Boxed will still be open to customers who don’t buy a membership.

“Boxed Up is the premium service that our customers have been asking for: They’re looking for deeper discounts and unique promotions, and are willing to pay more to access them,” the company stated in a FAQ.

In March, Boxed rejected a reported $400 million acquisition offer from The Kroger Co.