Best Buy taking its Geek Squad to another level

Best Buy is launching a subscription-service for tech troubleshooting and support—regardless of where or when the consumer bought the item.

The new program, called “Total Tech Support,” provides members with unlimited Geek Squad in-store, phone, and online support for their technology and appliances. The annual fee is $199.00, which also entitles members to unlimited technical support and many services for their personal devices, including Internet security software on up to three devices.

In addition, the program offers members discounted pricing on such in-home services a TV mounting, appliance installation, computer setup and connected home device installation,

“We all rely on technology more than ever and are constantly looking for that trusted friend to turn to for inspiration, advice and help,” said Trish Walker, president of Best Buy Services. “We built Total Tech Support for that very reason.”

Best Buy piloted the program over the past several months. The retailer said 230,000 people signed up for the service, using it to trouble-shoot or fix their technology more than 400,000 times.

“This kind of service used to be available on single products only, but now essentially covers all of the electronics and appliances in your home,” Walker added.