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Avenue Stores jumps into mobile retailing

A women’s plus-size apparel and accessories retailer has launched its new mobile app, just in time for the holiday season.

In effort to target mobile customers, a growing segment of the company’s online business, Avenue Stores has partnered with PredictSpring to introduce its new mobile app. The technology, which was created within four weeks, enables users to purchase items and have them shipped items to their local Avenue store. All app-based standard orders have a $1 shipping fee.

Meanwhile, existing Avenue Credit Card members can add their card as a preferred payment option via the app. Cardholders that use the app will continue receiving the same online and in-store benefits. In addition, the app will enable customers to browse and shop looks worn by influencers directly from Avenue Stores’ Instagram feed available within the app, according to the company.

“We are proud of the enhanced mobile experience our new app offers our loyal customer base,” said Stephen Silbaugh, chief marketing officer of Avenue Stores. “By partnering with PredictSpring, we were able to create a completely new shopping channel in a matter of weeks to delight and engage our mobile customers.”

Avenue Stores operates more than 269 stores across 38 U.S. states.
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