Arts and crafts retailer makes its way onto the small screen
A.C. Moore is banking on its new partnership to expose the brand to millions of potential new customers.
The arts and crafts retailer is partnering with Create and Craft — a multi-channel craft retailer that broadcasts live on TV and online 24 hours a day, 365 days a year across three channels in the U.K. and United States. The broadcast reaches more than 70 million homes worldwide.
The alliance will give consumers multi-channel access to a continuous stream of inspiration and materials available for purchase. Specifically, they will be able to view — and purchase — merchandise online, on-air, on a mobile device or in-store, according to the crafting retailer.
A.C. Moore’s broadcasts on Create and Craft are expected to launch in early 2018.
"We are very excited to partner with such a creative force in the industry," said A.C. Moore president Anthony Piperno.
"At A.C. Moore, we continuously strive to find ways to best serve the needs of our customers, whether through product evolution or consumer experience,” he added. “With this strategic partnership, we will be able to efficiently and effectively share our brand, products, and vision with millions of arts and crafts enthusiasts worldwide."
A.C. Moore currently operates 135 brick-and-mortar locations in the United States. It also recently acquired e-commerce company Blitsy, and has an exclusive partnership with handcraft marketplace Zibbet.
The arts and crafts retailer is partnering with Create and Craft — a multi-channel craft retailer that broadcasts live on TV and online 24 hours a day, 365 days a year across three channels in the U.K. and United States. The broadcast reaches more than 70 million homes worldwide.
The alliance will give consumers multi-channel access to a continuous stream of inspiration and materials available for purchase. Specifically, they will be able to view — and purchase — merchandise online, on-air, on a mobile device or in-store, according to the crafting retailer.
A.C. Moore’s broadcasts on Create and Craft are expected to launch in early 2018.
"We are very excited to partner with such a creative force in the industry," said A.C. Moore president Anthony Piperno.
"At A.C. Moore, we continuously strive to find ways to best serve the needs of our customers, whether through product evolution or consumer experience,” he added. “With this strategic partnership, we will be able to efficiently and effectively share our brand, products, and vision with millions of arts and crafts enthusiasts worldwide."
A.C. Moore currently operates 135 brick-and-mortar locations in the United States. It also recently acquired e-commerce company Blitsy, and has an exclusive partnership with handcraft marketplace Zibbet.