Amazon’s holiday season sales skyrocket

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Amazon’s holiday season sales skyrocket

By Deena M. Amato-McCoy - 12/28/2018
Amazon broke a new record this holiday season, fueled by sales in the United States.

Customers worldwide ordered more items from Amazon than any other year. In the U.S. alone, more than one billion items shipped for free this holiday with Amazon’s Prime loyalty program.

Overall, customers shopped at “record levels” from a wide selection of products across every department, including Prime memberships. The best-selling products this season included Amazon’s new Echo Dot, L.O.L. Surprise! Glam Glitter Series Doll, fashion items from Carhartt, and Bose QuietComfort Wireless Headphones, among others.

The online giant’s Prime Wardrobe service also contributed to the company’s holiday sales increase. Some of the most popular brands bought through Wardrobe during the holiday season were Amazon Essentials, Daily Ritual and Goodthreads, in addition to Calvin Klein, Champion, and UGG.

Prime memberships also skyrocketed this season, with “tens of millions” of people starting Prime free trials or paid memberships, according to Amazon. The company did not reveal specific numbers for holiday merchandise sales or the amount of memberships purchased.

“This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019,” said Jeff Wilke, CEO worldwide consumer, Amazon.

The increase could help Amazon boost a modest fourth quarter outlook that Amazon shared during its third quarter earnings report. On Oct. 25, the company expected fourth quarter sales to rise between 10% and 20%, falling between $66.5 billion and $72.5 billion. Analysts had expected $73.79 billion.

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