Amazon reveals the 10 states with most SMB sales growth

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Amazon reveals the 10 states with most SMB sales growth

By Dan Berthiaume - 05/03/2019
The list of 10 states with the fastest-growing small-and-medium-sized businesses (SMBs) selling in Amazon’s stores contains some surprises.

Amazon has issued a report examining year-over-year sales growth of SMBs selling in its stores across all 50 states and found that SMBs in Mississippi are growing the fastest. The full top 10 list is:

1. Mississippi
2. Nebraska
3. Maine
4. Texas
5. Indiana
6. Colorado
7. North Dakota
8. Vermont
9. Wisconsin
10. Missouri

Third-party gross physical merchandise sales on Amazon, which are primarily comprised of SMBs selling in Amazon stores, surpassed $160 billion in 2018 and make up more than half of the units sold in Amazon’s stores.

“We’re thrilled to see so many small businesses in states with large rural populations like Mississippi, Maine, Vermont, and North Dakota growing their sales fastest in our stores,” said Nick Denissen, VP at Amazon. “Online selling enables rural businesses to complement their offline sales in physical stores by reaching customers they wouldn’t otherwise have access to as easily.”

Small and medium-sized businesses selling in Amazon’s stores come from every state in the U.S., and more than 130 countries around the world. According to data from Amazon, more than 50,000 SMBs exceeded $500,000 in sales in its stores worldwide, and nearly 200,000 surpassed $100,000 in sales. The number of SMBs generating more than $1 million in sales in Amazon’s stores worldwide grew by 20% last year.

Amazon has implemented several programs and services to help SMBs sell on its platform. In September 2018, the e-tailer launched Amazon Storefronts, a section on its website dedicated to SMBs operating the United States. The company is also hosting a variety of events to educate sellers, including its new Selling Partner Summits, a series of six conferences designed to help sellers grow their business in Amazon’s stores.