Amazon reportedly considering U.K.-based insurance comparison site

8/16/2018
An online giant is eyeing an opportunity that could push it deeper into the healthcare segment— but not in the United States.

Amazon is in talks with Europe’s top insurance firms to potentially create a U.K. price-comparison site, according to Reuters.

One source in the report said that Amazon would contribute products to a British price comparison website, a move that would give the online giant a foothold into the region’s financial services. Another source reported there are no immediate plans to launch a site.

While it was not immediately clear what type of insurance would be sold on any Amazon site, home and motor policies are popular sellers on existing U.K. price comparison sites, Reuters added.

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