Amazon is taking drastic measures to punish customers that abuse its returns policy.
The online retailer is closing the accounts of customers who return too many items. The decision is linked to concerns following review fraud, or trading reviews for deals or free merchandise, according to Business Insider, which cited The Wall Street Journal.
According to the report, private Facebook groups revealed comments from customers who admitted violating policies through activities like leaving good reviews in exchange for a reward, such as gift cards. Some said they may have reviewed products they received free or at a discount, but didn’t realize were not allowed. Others said they had no recollection of violating the company's policies.
These account closures coincide with the “hundreds of people” who were barred from Amazon in late March and early April. While some customers received emails notifying them about “multiple returns,” others reported Amazon never alerted them about violations before being banned, the report added.
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