Amazon making plans to enter a hot apparel segment
Job postings by Amazon may have revealed the company’s newest apparel entry: athleisure.
Several online job listings published by Amazon in December suggest that the online giant is developing a line of workout apparel, reported ReCode.
In a series of postings for “brand manager” positions, Amazon said it was looking for candidates “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation,” according to the report.
In the last year, Amazon has quietly debuted at least eight of its own clothing brands including a women’s label, a kids clothing line, and a men’s buttoned-down shirt brand.