Amazon is swimming with the Sharks.
The online giant has become an official retail partner for “Shark Tank,” the popular television program on ABC in which entrepreneurs pitch their products to venture capitalists for funding. Amazon has set up an online shop, called Launchpad Shark Tank Collection, which highlights products featured on the show, which is entering its 10th season. More than 70 products that successfully received funding during the first nine seasons of “Shark Tank” are now available for purchase on the site. Products from season 10 and beyond will be added going forward. All startups and entrepreneurs that Sharks have invested in will be considered for the Launchpad program.
In addition, Amazon Web Services (AWS) is offering a $15,000 credit for cloud computing services to each eligible “Shark Tank” entrepreneur.
“The Amazon Launchpad program is all about empowering creators and inventors, enabling them to reach hundreds of millions of customers,” said Jim Adkins, VP, Amazon. “By teaming up with ‘Shark Tank,’ we are making it fun and easy for fans of the show to discover a wide variety of unique innovations and cutting-edge products.”
Barbara Corcoran, one of the investors featured on Shark Tank, commented that for the first time ever, the program has a store on Amazon.com dedicated to helping its entrepreneurs scale their businesses.
“We are excited for the Amazon Launchpad Shark Tank Collection to bring products from our entrepreneurs to retail for customers and fans of the series,” she said.
Amazon Launchpad is a program that helps startups launch, market and distribute their products to hundreds of millions of Amazon customers around the globe. Founded in 2015 in the United States, it has since expanded to nine countries.