Brick-and-mortar retailers have a significant advantage over e-commerce to drive sales this holiday season but the vast majority of retailers do not have – or have even considered – formally developing conversion rate optimization (CRO) strategies for their physical stores.
The fact that CRO is largely untapped by retailers in their brick-and-mortar stores is what makes it such an exciting opportunity, according to Mark Ryski, Author and HeadCount’s Founder & CEO.
Join Mark as he outlines the ‘must-haves’ for an effective conversion rate optimization (CRO) program, including:
- Benchmarking conversion performance
- Identifying and leveraging Super Converters
- Why A/B Experimentation in physical stores is important
- CRO Methodology and measurable impact
Mark will discuss in detail the steps to making sure you have a CRO program ready for the holiday season, including identifying your own Super Converters – the stores he says hold important secrets to unlocking chain-wide conversion rate improvement.