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Streetwear, CBD brand Cookies SF to open NYC store — with classes to come

Cookies SF will make its Big Apple debut on Oct. 30, in Herald Square.
Cookies SF will make its Big Apple debut on Oct. 30, in Herald Square.

An iconic streetwear and cannabis lifestyle brand  is planting its flag in Manhattan’s Herald Square.

Cookies SF will open a five-story retail storefront at 958 Sixth Ave., across from the Macy’s flagship, on Oct.30. The 6,000-sq.-ft. location  will sell the brand’s signature apparel and accessories along with a variety of legal CBD products made from Cookies' signature growers.  It will also serve as the future location of a training center for a career in the cannabis industry.

Cookies SF was co-founded by recording artist and entrepreneur  Gilbert Anthony Milam Jr., who is better known  as the rapper Berner. It operates two stores, one in its San Francisco hometown and the other in Los Angles.

In addition, the company operates Cookies U, which offers free training and education programs focused on the cannabis supply chain for students qualifying under social equity criteria.  In announcing the move into Herald Square, Cookies SF said it anticipates partnering with local colleges to build curriculum aimed at training and shaping “the next generation of professionals in the fastest-growing industry in the United States.”

The first two floors of the Herald Square outpost will be devoted to Cookies SF merchandise, including local reserve items specific to New York and an exclusive Gotti collaboration. Store management will occupy  the third floor. Cannabis educational classes will be held on the fourth and fifth floors at some future date.

“This is a huge move for Cookies SF and solidifies us as one of the most recognized streetwear brands in the world,” stated Berner.“We plan on doing some incredible things in this location and can’t thank our partners enough. We’ve hired some really cool employees and plan on bringing big vibes to the big apple on 10/30.”

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