Yankee Candle pops-up in New York City
The power of scent is the theme of a just-opened experiential pop-up from Yankee Candle.
The brand's first-ever pop-up, CandlePower by Yankee Candle, is located in Manhattan's SoHo neighborhood. The 5,340-sq.-ft. store offers an interactive experience and 10 immersive exhibits designed to ignite the senses through scent, sight, sound and touch.
"CandlePower celebrates the power of scented candles to transform spaces and transport our consumers," said Hope Margala, CEO of home fragrance, Newell Brands. "We've taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light."
The pop-up features a "scent test bar" where shoppers can match their personality type to a fragrance and test their knowledge of Yankee Candle scents. Other features include a "personalization lab," where shoppers can create their own personalized candle, label it, and share it online, and a "museum store" section with wall of more than 100 candles from the company's three brands (Yankee Candle, WoodWick and Chesapeake Bay.) A gifting station is available to wrap and ship gifts.
The brand's first-ever pop-up, CandlePower by Yankee Candle, is located in Manhattan's SoHo neighborhood. The 5,340-sq.-ft. store offers an interactive experience and 10 immersive exhibits designed to ignite the senses through scent, sight, sound and touch.
"CandlePower celebrates the power of scented candles to transform spaces and transport our consumers," said Hope Margala, CEO of home fragrance, Newell Brands. "We've taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light."
The pop-up features a "scent test bar" where shoppers can match their personality type to a fragrance and test their knowledge of Yankee Candle scents. Other features include a "personalization lab," where shoppers can create their own personalized candle, label it, and share it online, and a "museum store" section with wall of more than 100 candles from the company's three brands (Yankee Candle, WoodWick and Chesapeake Bay.) A gifting station is available to wrap and ship gifts.