World of Disney reopens after year-long transformation
The ultimate Disney retail experience is back.
The World of Disney, the signature store at both Disneyland Resort in Anaheim, Calif., and Walt Disney World Resort in Lake Buena Vista, Fla., has reopened with a totally new look. More than a year in development, the new concept is designed to make shopping easier and more fun. The makeover touched every store feature and function, from displays to signage to lighting and more, and makes the products the stars of the show. Disney storytelling and digital “pixie dust” is featured throughout the space.
The transformation begins with the store's exterior, which features new marquees and magical window displays. On the interior, an open, loft-style design provides full visibility across the space.
In a twist, the merchandise serves as décor in the new World of Disney. In one area, a giant Mickey Mouse Club ear hat beckons shoppers to the new Mickey Mouse Club Collection. Several spaces throughout the store will change regularly, showcasing the newest Disney offerings of the season.
Complementing the displays are “enchanted” flourishes inspired by the history of the Walt Disney Animation Studios and the "nine old men," the legendary animators who created classic films such as "Snow White and the Seven Dwarfs," "Peter Pan" and "Fantasia." In one example, ink jars suddenly swirl with color and animate artwork on the walls. Out of nowhere, blank pages fill with pencil sketches as if drawn by an invisible hand.
In addition, “enchanted” movie posters twinkle with digital “pixie dust” and come to life before shoppers’ eyes. The store's sales counters are inspired by the desks and furniture used by animators of generations past.
"We saw World of Disney as an opportunity to reimagine what Disney retail is today," said Alysia Kelley, VP of visual merchandising and location strategy for Walt Disney Parks and Resorts. "The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling."
Both locations offer shoppers the option to purchase reusable bags, rather than use plastic bags, part of The Walt Disney Company's global commitment toward significant single-use plastic reduction by mid-2019. Featuring artwork of Disney characters, the reusable bags are offered in three sizes for a nominal fee.
World of Disney is an anchor location at both Downtown Disney District, Anaheim, Calif., and Disney Springs, Lake Buena Vista, Fla.
The World of Disney, the signature store at both Disneyland Resort in Anaheim, Calif., and Walt Disney World Resort in Lake Buena Vista, Fla., has reopened with a totally new look. More than a year in development, the new concept is designed to make shopping easier and more fun. The makeover touched every store feature and function, from displays to signage to lighting and more, and makes the products the stars of the show. Disney storytelling and digital “pixie dust” is featured throughout the space.
The transformation begins with the store's exterior, which features new marquees and magical window displays. On the interior, an open, loft-style design provides full visibility across the space.
In a twist, the merchandise serves as décor in the new World of Disney. In one area, a giant Mickey Mouse Club ear hat beckons shoppers to the new Mickey Mouse Club Collection. Several spaces throughout the store will change regularly, showcasing the newest Disney offerings of the season.
Complementing the displays are “enchanted” flourishes inspired by the history of the Walt Disney Animation Studios and the "nine old men," the legendary animators who created classic films such as "Snow White and the Seven Dwarfs," "Peter Pan" and "Fantasia." In one example, ink jars suddenly swirl with color and animate artwork on the walls. Out of nowhere, blank pages fill with pencil sketches as if drawn by an invisible hand.
In addition, “enchanted” movie posters twinkle with digital “pixie dust” and come to life before shoppers’ eyes. The store's sales counters are inspired by the desks and furniture used by animators of generations past.
"We saw World of Disney as an opportunity to reimagine what Disney retail is today," said Alysia Kelley, VP of visual merchandising and location strategy for Walt Disney Parks and Resorts. "The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling."
Both locations offer shoppers the option to purchase reusable bags, rather than use plastic bags, part of The Walt Disney Company's global commitment toward significant single-use plastic reduction by mid-2019. Featuring artwork of Disney characters, the reusable bags are offered in three sizes for a nominal fee.
World of Disney is an anchor location at both Downtown Disney District, Anaheim, Calif., and Disney Springs, Lake Buena Vista, Fla.