Upscale candy retailer to expand south of the border

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Upscale candy retailer to expand south of the border

By Marianne Wilson - 05/13/2019
Sugarfina has big plans for Mexico.

The luxury candy retailer is expanding operations to Mexico with a deal to open 26 locations during the next five years. The brand is teaming up with GIN Group, a prominent franchise operator, in a multichannel partnership will launch first with store in Mexico City followed by a dedicated e-commerce site and wholesale partnerships.

Sugarfina, a recipient of Chain Store Age's 2016 Breakout Retailers Awards, is known for its luxe packaging, upscale store ambiance and innovative offerings which are made by artisan candy makers around the globe.

"We've been dreaming of expanding Sugarfina globally since the early days of the brand," said Rosie O'Neill and Josh Resnick, co-founders and co-CEOs of Sugarfina. "Mexico is the window into Latin America and GIN Group is the ideal partner to establish our brand in the region. We're excited to partner with them to bring Sugarfina to life in one of the most vibrant cities in the world and strengthen our presence across North America."

Founded online, Sugarfina opened its first location in Beverly Hills in 2013 and currently has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago, and Vancouver, plus two overseas boutiques in Hong Kong.