U.S. Polo Assn. in global store expansion; launching new store concept

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U.S. Polo Assn. in global store expansion; launching new store concept

By Marianne Wilson - 10/24/2018
There are Polo fans all over the globe.

U.S. Polo Assn., the official brand of the United States Polo Association, has surpassed a major milestone by opening approximately 1,050 stores globally. The brand is now represented in 166 countries worldwide. The expansion includes recent openings in Boston's iconic Faneuil Hall, Mall of the Emirates in Dubai, Tocuman International Airport in Panama City, and at Xianyang Kaihuang Plaza in China.

U.S. Polo Assn. will add roughly 100 retail stores in 2018, and has an aggressive target of exceeding 1,300 stores globally during the next several years. Key regions such as India, China, Turkey, Middle East and Eastern Europe will drive a significant portion of this growth while more mature markets such as North America, Western Europe and Latin America will continue to add doors as well. Only 10% of the stores are in outlet locations, representing a much lower percentage of outlets when compared to other multi-billion-dollar brands, according to the company.

"While many brands have been closing stores, or even going out of business, U.S. Polo Assn. has been on an aggressive expansion effort as we believe the greatest consumer experience still lies within the retail store environment," said J.Michael Prince, president & CEO of USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo Association.

In 2019, U.S. Polo Assn. will also launch a new "high energy" store concept in several regions that is designed to showcase products while engaging consumers in the sport of polo in a new and more meaningful way. The new concept's inspiration comes from U.S. Polo Assn.'s Times Square store in New York City, its most high-profile location globally.

“We are extremely excited about our new 'high-energy' store concept, which will be a crossroads where fashion and sport collide, while also enhancing the overall consumer experience through technology and social engagement,” said Prince. “We believe this new concept has the potential to be transformational."

The U.S. Polo Assn. stores offer a broad assortment of seasonal collections for men, women and kids ranging from the classic polo shirt to specialized denim to footwear, bags and accessories.