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Tropical Smoothie Café hits store milestone

Tropical Smoothie Café is on a roll.

The fast-casual cafe concept, known for its smoothies and food with a tropical twist, will open its 800th location on Sept. 6, in Arlington Heights, Ill. The opening comes on the heels of a tremendous growth year for the brand, which opened its 750th store in May.

So far this year, Tropical Smoothie has opened 74 locations. It is on track to meet its opening goal of 130 new cafes this year, the company said.

"Just last August we were celebrating the opening of our 700th location, and now one year later we will be celebrating the opening of our 800th location in the Chicago area," said Charles Watson, CEO of Tropical Smoothie Cafe. "We remain excited about the continued growth of the brand, especially in the Chicago market, one of our top priority markets.”

Tropical Smoothie currently has seven locations open in the Chicago market and a total of 18 more cafes in the pipeline, many of which are scheduled for opening in the next few years.

The Tropical Smoothie Cafe brand has experienced an impressive surge in nationwide expansion during the last few years It currently boasts an average unit volume (AUV) of more than $730,000 – the highest in the company's 22-year-history – with the top 50% reporting an AUV of more than $938,000, according to the company.
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