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Trending Stores: Shoppers Drug Mart, Newmarket, Toronto

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Shoppers Drug Mart offers a welcoming environment that highlights its signature “Live Life Well” strategy at its 14,000-sq.-ft. store in Newmarket, Toronto.

Designed by Dalziel & Pow, London, the concept combines modern convenience and personal service to meet the needs of today’s customers. Shoppers are greeted with a welcome message when entering the store, and a dedicated space talks about local events, promotional content and key staffers. Brand communications offer a relatable tone of voice, one that that can be humorous — or sincere — when needed.

Health, beauty and convenience, which rank among the key traffic drivers, unfold throughout the space in distinct departments, with bold, simple navigation and pockets of inspiration.

The heart of the business, and a destination for most customers, is the pharmacy department. It has an inviting and reassuring feel, with soft lighting and communications that help put customers at ease. The pharmacy staff are profiled and celebrated within the space.

The beauty department has been redesigned to add appeal to a younger demographic and simplify an often-overwhelming category. It showcases the latest trends and gives customers the opportunity to test items. A “Tool Wall” (implemented by digital agency Icon) spotlights the retailer’s private makeup line, QUO, and educates shoppers on how to use make-up brushes effectively. When customers interact with the brushes it triggers digital content about how to select and use the correct tool for the job.

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